Measuring traffic volume of any site is the basic parameter of checking authority of a website. Every SEO Professional Wants to gain maximum traffic to his website. In this race of traffic, SEO professionals put their best efforts to win this race. SEMrush and Ahrefs are two basic and most frequently used tools to check and analyze the overall performance of a website. The most common feature which you can get from SEMrush and Ahrefs is the traffic parameter. SEMrush and Ahrefs show a certain amount of traffic for every website. But the question is either the traffic shown be these two tools is authentic or not? So in this article we will cover the discussion that either the traffic and volume shown by SEMrush and Ahrefs is fake or not. For this we will understand how does Ahrefs and SEMrush work.
How does Ahrefs and SEMrush Work?
Ahrefs and SEMrush Uses their own crawlers and methods to analyze the performance of website. Both tools show the readings of key features like traffic, volume, keyword data and many more. It relates the number of searches on keyword to the actual volume of the traffic on any site. Both tools rely on the search behavior of the keyword in order to decide the flow of traffic on a site.
Estimation Method
Estimation method of Ahrefs and SEMrush is keyword data based. Both tools decide the traffic number on the basis of ranking position of the website for some top keywords. Ahrefs and SEMrush algorithm works on the set algorithm that high rankings mean high number of CTR. So, any website which will be ranking at top of the research pages Ahrefs and SEMrush will give that site maximum share of traffic from the total volume of the keyword.
What is the Drawback associated with Traffic shown in Ahrefs and SEMrush?
Although Ahrefs and SEMrush shows traffic on the basis of ranking and keywords record. But their metrics are far away from real user data record.
- Lack of Real User Data
- Third-Party Click Stream
- Misleading Keyword Focus and Ignoring Branded Keyword
- No Feedback of User Behavior