Backlinks are a important part of SEO because they can significantly increase the rankings of your website. High quality and quantity of backlinks is directly related to increasing overall authority and acceptability of your website. But it is observed that low quality backlinks and numbers can hamper the over all quality of website. In this informative article we will find out that what is the role of backlinks in penalty of a website and if a website get penalized then its backlinks also get penalized as well or not?
- Penalized sites and backlinks:
Penalized sites often seems to have toxic backlinks. These backlinks are often from some spammy website and are not organic.so the google deals it on priority to detect those backlinks in order to enhance the reliability of users on it.So those backlinks can have very negative impact on your site and may lead your site to be penalized in few days.
- Impact of Penalty on Backlinks of website
This is a major debate that with penalty of a website does the backlinks of that website get penalty as well or not. There is no doubt in the fact that Google’s evaluation of a website is determined by the quality of backlinks of that site. So if a website has been penalized in google algorithm than surely google with decrease the value of quality and link juice of that website backlinks as well. However google does not penalized the linking domain but only de value the linking backlinks.
The main purpose of quality backlinks are to pass link juice to linking domains. But once the website is penalized then the value of link juice passing to other websites decreases significantly. Backlinks from such websites pass very little or no link juice to linking websites. But it should be kept in mind that if you are having too many backlinks with a penalized website then the chances of penalty to your website also increases to a great extent.
- Penalized Backlinks Directly Causes Penalty or Not?
The answer to this question is different in different situations. We cannot guarantee that having backlinks with penalized site can will surely cause same damage to your website. If you are having low quantity of backlinks with these sites and links are no or very low spammy links then there are possibilities that your website will not be de-indexed in google algorithm. Because google may ignore such backlinks . But in case that google detects a series of bad links with penalized site then there are more chances that google will take action against your website.
- How to detect toxic backlinks?
There are many ways to keep your site healthy and safe from toxic backlinks and to protect your site to be penalized. Some of them are as follow:
Google search console make it possible for you to have an overview of your complete site. You can easily detect and may delete any harmful backlink on your site to have better growth.
Ahrefs also make it very easy for you to find and detect any backlink which is not good to your site and may cause your site to be penalized.
- SEMrush: is also a trusted platform where the quantity and quality of backlinks of a website can be monitored and analyzed very easily.
- Factors that increase the risk of penalization
Now we will discuss that what are different factors that can be the one reason of your site to be penalize.
Some times your backlinks are not related to your niche so it leads you to the irrelevant content on your site and may penalize your site.
The links that are spammy and may belong to any spam site can be the one reason for you to be caught by google and may cheat the credibility of your site.
It is very important to have proper audit of any backlink before you show it on your site for readers. Poor audit can cause difficulty for you and can decrease the quality of your site.so regular audit of your site is very important for maintaining health of your site.
As we know there is a proper guideline and a complete track to show backline on your site. But if you not follow the rule and instead of it you just buy backlinks then it can a one factor of penalized site.
- How to recover penalized website?
Well if google declare your site to be penalized you need to remove all those backlinks that are not according to the niche of your website as we talked about unrelated backlinks. And try to be more efficient while showing any backlink on your site.
If you are not able to remove such toxic backlinks then you can use
Disavow to delete it.it will help you to delete toxic backlinks on your site and as a result you will be able to recover your site again.
- Way to overcome the issue through google
There is also an option to make request to google if you have any penalized website to give you a chance to work on overall performance of your site.provide a detail list of steps to google that you have deleted toxic backlinks. And try to add high quality backlinks as soon as possible.so that google may reconsider your site after checking all backlinks properly.
- How to make your site healthy again:
If your site is recovered from a penalty then you need to be very careful and work to manage the high quality backlinks and have popper audit of your backlinks to avoid any kind of penalty again.you need to work on beter marketing and beter related content on your site.
- Need of hour to avoid risk:
In this race of google sites you need to work pure to avoid this risk of penalty. You need to have pure and organic work instead of working shortly and to achieve your goals overnight.
Instead of it work hard and work through proper channel to reach on your destination.
